Writing the novel was fun! Marketing it... not so much.

...but that's life, right?

In my naivete, back in the heady days April 2009, I imagined that the act of publishing my novel "Owe Nothing" would automatically bring some level of attention, and - more importantly to me - some new readers.

Money is great, but to me, it's a by-product of the other success: popularity.

Back in 2008, as I slowly reached the final editing stage and started thinking about the publishing process, I wondered how and if my little book would make some kind of splash in "the market". I barely understood what "the market" is, much less had a plan for penetrating it successfully.

(Hm. Let me rewrite that last bit...)

...much less had a plan for joining it successfully.

(Better.)

A few things I've learned or opinions I've formed since April 17, 2009, when my book first went live on the Internet:

• I probably expect too much from the webbed world, for my sporadic e-marketing efforts. As with my personal web projects, I am throwing a pebble into the sea, not a boulder. The initial splash and it's ripples won't be noticed amidst all the other motion of the ocean.
• In many ways, it is the author or their personality or reputation that are being marketed, more than the work itself. Am I prepared to market myself in this way? I've certainly had a life worth telling. Is that the hook that will get people's attention?
• I only need between 100 to 1000 fans. There are, I don't know, millions of authors out there, vying for attention! Good god - how would I ever be heard in a room that size? I am trying to find smaller groups, more targeted to me and my stories. "Sniper marketing", instead of a weapon of mass promotion. (Gee, I hate that metaphor.)
• Physically, books have a long lifespan. In popular terms, less so, unless you can stir up their relevance in some way. A book can be a flash in the media, and then linger in old age in discount bins and archives for many years. Maybe all I can hope for is that copies of my book will outlive me...
• I want feedback, commentary and reviews. Me and my jangly nerves survived the critiques back in art school. I'm ready. This is all part of the growth and refinement process. But, I must go out and make an effort to solicit the feedback I need. It won't come to me, and many ways, won't come for free.
• At the end of the day, the story's the thing. I'm not in this to be a marketer or a salesman for my own wares. I'm in this to try and affect people and connect to them by telling my own story, thinly veiled behind some entertaining avatars.

Casting a play with composite characters

My first novel, Owe Nothing, was finally published on April 17, 2009. This is, of course, the achievement of a personal goal that took me years to accomplish (I write slowly). It's also an accomplishment in how it has allowed me to continue writing about my family history, using surrogate characters instead of directly writing about the real people.

Owe Nothing takes scraps and bits of my own personality and embeds them into the main character, a twenty-ish young man named Jack Owen, and to a lesser degree, his father Jim. Jim embodies little pieces of my Dad (also Jim) and of my brother David. Aspects of my sister Kim live on in the characters of Jack's older sister Kelly, and in Regina Coffey, whose struggles with her abusive partner Ted form a central theme in the book. Old men look back with regret on the mistakes and losses from their past, women struggle in abusive relationships, and young people try to learn about who they are and where they are going in their lives.

The list goes on and on and on through the dozen or more characters that appear throughout the novel. Structurally, it represents the method and challenge that I put to myself when originally embarking on this long writing project: How can I use the memories, emotional energy, joy, anguish, smells, temperatures and opinions from my scattered memories, and form them into a cohesive and compelling story.

Almost like a form of psychological recycling; taking images and impressions from my past, reforming and refocusing them, and spinning them out there in a new form. My hope is that it will result in a story that others will recognize and enjoy - something that resonates outside of its pages.